Qantas employs a full-time Diversity Coordinator, who is responsible for the programme. InQantas donated five extra bark paintings to the gallery. Qantas has also sponsored and supported Aboriginal artists in the past.
Qantas should look to Air New Zealand - who in were facing a surprisingly similar situation - as a guide. My research on the factors that are required for organisations to effectively execute their plans and strategies lead to the conclusion that unless the enterprise can achieve organisational alignment in both planning and implementation, it will be severely handicapped in its ability to introduce change.
Moreover, the various employee groups will be far more occupied tending to their own vested interests and employee engagement and morale will sink to even lower levels. What Qantas need to do to get themselves out of trouble This can be summarised as follows: Everyone understands where the organisation is now Everyone understands the destination and the journey Everyone understands their role in getting there Everyone understands where the organisation is now In a study undertaken by the Business Council of Australia, the four key drivers of organisational change were listed as: A fear of imminent death of the enterprise A new leader took charge The enterprise anticipated threats A dramatic opportunity appeared Init was apparent to everyone in New Zealand that Air New Zealand would fold without government intervention.
In the disputes that Qantas has with its pilots, baggage handlers and engineers, it is clearly apparent that the unions have a very different perspective of where Qantas is now compared to that of Qantas management.
Unlike the Air New Zealand situation inthere is no consensus at Qantas on the current reality and that makes the gathering of support for the new strategy virtually impossible to achieve.
Management would not seem to have consulted with and involved their employees at the front-line of the organisation in its development. Thus the new strategy is owned by management and disowned by those who will be charged with its detailed implementation.
In my experience, whatever the longer term strategy may be, it must also focus on improving what the company currently does. In total contrast, Air New Zealand did not have the luxury of an off-shore fall-back option. If Air New Zealand was to survive and prosper, it had to do much better what it already did.
Among Air New Zealanders, everyone understands the destination and the journey. We will work together as a great team committed to the growth and vitality of our company and New Zealand Our workplaces will be fun, energising and where everyone can make a difference Everyone understands their role in getting there For many years now, Qantas have pursued a policy of cost-cutting that has frequently involved out-sourcing overseas - whether it is IT or engineering services.
Thus many employees must even question whether they have a role to play under the new business model.
Without it, it is extremely difficult to manage change. It would appear that Qantas is having a great deal of difficulty in convincing its workforce of the necessity of the changes that it is proposing. Without organisational alignment, change is hard to introduce and for leadership to be effective, there must be clear goals to be achieved and the capacity to lead the changes necessary to achieve them.
So is Rob Fyfe. There were two alternatives. Shortly after taking over as CEO, Fyfe, himself a trained aircraft engineer, decided to visit the heavy maintenance hanger and talk with the engineers directly.MRE has a neutral stock recommendation for QAN with a 12 month share price target of $ MRE have noted that the Qantas July operating statistics were "very strong, with group load factor of % on the back of a 5% increase in capacity." For the domestic routes: .
Recommendations- Qantas’s needs a more aggressive and customized approach to capture Asian market. The market known for its socio-cultural diversity needs a tailor made airline experience. The market known for its socio-cultural diversity needs a tailor made airline experience. CASE STUDY ASSESSMENT 2: QANTAS INTERNATIONAL INTRODUCTION All over the nation, news of Qantas’ restructuring of Qantas International (QI) has reached .
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