The Tata culture of giving back flows from the tradition of nation and community building sowed more than a century back by Jamsetji Tata, the Founder of the group.
In the colonial era, churches of the West would send missionaries to 3rd world colonies. Their mission was to spread Christianity while helping the locals. This help included education, literacy, social justice, health and economic development. With the secularization of the western world, missionary work has been replaced by something more worldly, NGOs.
NGOs utilize the same good intentions to help solve problems; involving health, education, environmental protection and economic development. While criticizing NGOs may seem harsh, their effects and outcomes must be analyzed. Corporations have moved beyond ordinary advertising to CSR.
Saving the world is much better publicity. However, corporations are not good at this and need help. This is a marriage made in bourgeois heaven.
Corporations provide the money, NGOs save the world with it. Businesses get good public relations, and NGOs get funding to help solve problems.
They expect something in return. This is typically marketing related. Give them funding and call it a strategic partnership. They do modern missionary work, and the corporation gets to claim some credit. Many businesses actually listen to critics and feel guilty for profit seeking. NGOs, by taking the funds are acting as the medieval church did.
Selling indulgences to provide temporal remission of corporate sins. They absorb local resources that would otherwise be used by locals or local governments. A more practical concern is their funding.
Since NGOs take funding from corporations, they may be inclined to serve corporate interests. This satisfies their current donors and induces new corporate sponsors.
NGOs may then conduct activities that look good to consumers. Strategic partnerships between NGOs and businesses are the new trend. With closer relationships, NGOs may be acting as a corporate marketing department.
Choosing and conducting projects based on their advertising merit. Accountability An organization or person is typically accountable to who pays it. Governments are accountable to taxpayers, managers are accountable to shareholders, etc.
CSR has already been shown to be unethical.Many firms’ corporate social responsibility (CSR) efforts are counterproductive, for two reasons: They pit business against society, when the two are actually interdependent.
Some corporations and NGOs execute joint social responsibility projects. Stage 2 Some companies get into bottom of the pyramid segments and niche markets even as NGOs set up business in those markets.
This article presents a structured review of the literature about corporate social responsibility, from the origins and evolution of the discipline, as a field of research, until the present.
Corporate Social Responsibility Policies in Malaysia Enhancing the Child Focus 5 CONTENTS EXECUTIVE SUMMARY 6 BACKGROUND AND CONTEXT Objective and Methodology 8 Adopting a New Approach to Corporate Engagement 8 UNICEF’s Level of Corporate Engagement Across the World 10 THE CORPORATE SOCIAL RESPONSIBILITY LANDSCAPE IN MALAYSIA.
Overview Making a difference. Before Corporate Social Responsibility (CSR) found a place in corporate lexicon, it was already textured into our Group's value systems. SAP approaches corporate social responsibility (CSR) strategically – in order to ensure a sustainable future for society, our customers, and our company.